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PR and Media Manager Role in NYC with Fast Growing European Retail Brand

New York, NY
PR AND COMMUNICATIONS MANAGER Company Overview This position is responsible for the management of the North American PR & Communication initiatives, working alongside agency partners and HQ to ensure PR goals are met and exceeded. Job description Job responsibilities include but are not limited to the following: BRAND PUBLIC RELATIONS • Act as Day-to-Day liaison for account leads on an Italian Company PR teams, managing all press activities designed to build brand credibility and desirability in the North American Market by placing product on the most important, on-brand celebrities & tastemakers, and inside the most current and important media outlets • Manage the preparation and dissemination of press materials between Italy PR Managers and USA Teams • Develop a turnkey communication process to keep all key players (US and Italian), Retail and Merchandising aware of press activities, Key Trends, Features & important initiatives • Track, secure and communicate the PR Team's activity and results (e.g., video clips, TV coverage, special event photography, coverage and results, advertising, etc.) for companywide communication needs, web-site initiatives, and sales meetings etc, cmpile for Head of Marketing & Communications • Alongside USA CEO, liaise with Italy to host editor market appointments each season (2 times per year), manage the execution of the invitations and attendance of editors from all national men's, women's & lifestyle publications • Manage celebrity outreach, including being the point-of-contact for all day-to day details (celebrity clothing orders, store visits), liaising between the agency and the boutiques to ensure minimal interruption to daily retail tasks • Participate in formulating a 360 PR & Communications strategy, as well as execute project elements alongside Head of Marketing & Communications & Krupp Group for the on-going expansion of the brand, including new store openings, major events, major product launches etc. • Maintain a high volume reporting system consisting of annual, monthly and weekly as well as seasonal recaps and competitor analysis • Maintain and build relationships with market editors, stylists and influencers • Manage public relations budget SAMPLE & ASSET MANAGEMENT • Liaise closely with the Italy, US Retail, NY & LA offices to get maximum use of samples and best coverage in key media as well as liaise on VIP and red carpet loans • Manage distribution & protect appropriate usage rights of all branded assets, ensure global rights usage is cross referenced with Paris and that branded assets are always approved for use in North America. Work alongside Head of Marketing & Communications to distribute branded assets to media partners & fulfill Added Value programs • Take an active role in managing, coaching and evaluating PR Assistant *Day to day function of the role lies essentially in managing efficiency & effectiveness in press sample trafficking, and ensuring maximum media coverage. In-depth understanding of North America media, print & online, is essential to the role. Profile Ideal education, previous work experience, special skills (e.g., foreign languages), and personal characteristics. Education/Experience: • Bachelor's degree • 3-5 years of experience in PR & Communications at Luxury and/or Fashion Brand • In-depth understanding of North America media, print & online, is essential to the role • Proficiency in Microsoft Office suite : Microsoft Office, Excel, Word, PowerPoint Special Skills: • Foreign Languages, a plus Personal Characteristics: • Highly motivated, self-starting individual & strategic thinker • Must be hands on and enjoy working in a highly creative and entrepreneurial environment • Strong interpersonal and communications skills (verbal and written) • Must be detail oriented, organized and flexible • Must have strong multi-tasking skills and be able to work well under pressure • Demonstrate strong project management, team leadership and the ability to deliver results Contract Type Permanent Working time Full Time
Raponi Consulting, Placement & PR Firm
244 Fifth Avenue, Suite S293
New York, NY 10001
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